Payment gateway. Processing of payments for the goods directly on a
site of the seller.
What is the payment gateway? How it works and how to earn money and
referrals with it?
Shortly, this option allows to place button " Purchase "
on any site and if the client will click on it, it will throw on a page
where the goods (order) are described and there is a possibility to
pay the goods, the order.
If the buyer has already account and money on it payment will take place
immediately and if accounts are not present will offer to be registered
and fill it.
Is it good to use Payment Gateway for store?
I think, yes. It depends from what store and were it located.
The fee for using of a gateway is 2 % from the complete deals. That
is quite competitive offer, even in comparison with card billings. There
are no any charges for registering in the service. There are no any
software charges or prepayments!
If visitors use the escrow options, warehouses reduce stocks. Here
need to pay to the supplier it only for paid stuff through the escrow.
Seller can see the money but don't catch them before shipping stuff
to buyer, and the buyer has already paid, that is, has shown on the
pages of site. It would be better to gain safety buyers and increase
trust. It would be nice offer for buyer's rights.
Some words about chargeback.
Visa and Master Card announce the program reducing fraud in a network
payments, named as "Verified
by Visa" and "Master
Card Secure Code" which will reduce cardholder's fraud and
shift more responsibility to holders. But what for cases when the buyer
has not received the goods? The unique decision - do not give money
to the seller until you will not receive and verify the goods by use
escrow of course.
Nothing prevents to offer fro buyers as an alternative (second) method
of payment for purchases even if there has a possibility buyers cards
processing. There will be one more button "Purchase" about
a picture of the goods. Without processing cards, their payment gateway
can seem uninviting that to the buyer who will press the button "to
purchase" on a site of the shop connected to their gateway, will
be come to be registered and fill up the personal account in a service
before he can really pay the goods. Agree many efforts in comparison
with the card event. Other if the shop does not have card processing,
yet!
How the gateway works?
The holder of a site - the dealer, is registered, receives the personal
account in a service and adjusts the payment gateway on special page
in the menu and refers to Payment Gateway. In adjustments it is offered
to choose the method of payment given the buyer (with use of the escrow,
without use and combined - at will the buyer) and the option of automatic
creation offer about in a database of a service at moment of click of
the buyer on a seller's site at the button "to purchase" near
the elected goods.
I already wrote earlier about the escrow.
First of all, buyer can choose only one unite under one description
of the goods (it works not like in classical shopping cart).
Actually the code of the button contains all necessary information on
the sold goods on a seller's website such a price, description, name,
etc. For convenience of sellers here given the button builder, which
creates this code. The seller needs to fill in the form.
When the buyer has clicked on the button, this operation, if I am not
mistaken, reflected in the list of orders of the buyer on his personal
to the account page. That is it while only orders, which are not paid
yet. Pay for these all orders he can by pressing of one button in the
interface of the personal account.
To the seller right this moment will be send e-mail with such contents
you have purchase for such price, ID, deliver more shortly, and money
from buyers account already transferred onto escrow and will be there
till the moment of delivery by you of the goods to the buyer.
In brief so, it seems.
Main.
Alexey Petrov